Purchase Artist Supreme's Street Art Graffiti Modern Art Items, Prints, Originals, Sculpture, and Paintings. In our days, Supreme is one of the most powerful clothing brands worldwide. It emerged in the 90s and has strong connections with the subcultures of hip-hop and skating. It all started in New York, in 1994 when British entrepreneur James Jebbia, prior to retail fashion, opened the first Supreme store. experience of working Jebbia made the major decision to hire local skateboarders, thus, gradually transforming his shop into a famous hangout spot within the skateboarding community of Manhattan. Unsurprisingly, he credits a significant part of the brand’s success to those first employees, who were not trained by him, yet just by working there, they set up the whole mentality behind Supreme, with an emphasis on an unpolished and raw coolness. Over the years, Supreme became synonymous with luxury streetwear served with a cocky, almost nihilistic attitude. The brand still capitalizes on its perception as an anarchist icon and its opposition to consumer culture and international corporations, even though it has a net worth of billions. Supreme has established itself in the public consciousness through two key themes, appropriation on the one hand and implied exclusivity on the other. In many cases, it has utilized pop culture iconography deriving from massive brands such as Coca-Cola, Jack Daniels, Louis Vuitton e.tc. More interestingly, Supreme itself has not been trademarked, which, subsequently, allows the appropriation of it. As a result, plagiarism lies in the roots of the brand’s history, which is juxtaposed with its materialistic character. At the same time, Supreme’s policy on drops is based on the idea that scarcity heightens demand or, in other words, on the mentality of “hypebeast”. Every Thursday a new series of products are released and consumers queue up to enter not only physical stores but online ones as well, where, in reality, they have only 15 minutes of browsing time to make their purchase. The brand’s success could, also, be attributed to how limited the drops actually are. This explains the so-called “panic buying” effect, which leads to immediate sell inflated resale prices. outs and, later on, Supreme has managed to win its place equally into mainstream and luxury clothing, with celebrities like Kanye West and A$AP Rocky becoming unofficial ambassadors of the brand, while its marketing strategy is focused on plainly letting the customers chase the brand and not the other way around.