There is no doubt that the footwear industry s is of the most profitable commercial fields. Sneaker shoes, in particular, thanks to partnerships with major artists, are more and more seen as pieces of art rather than a plain pair of shoes. Today, more than ever, the sneaker market is thinking outside of the box and invites artists to collaborate in the production of a, usually, limited and, as a result, collective series of footwear. Brands like Vans, Nike, Adidas and Converse have a long history of such partnerships. Especially street artists such as Mr. Brainwash, STASH, as well as other artists (e.g., Andy Warhol, Keith Haring), team up with footwear brands and, thus, the surface of the shoes becomes their new canvas. This creates more relevance and a greater deal of engagement with the public, as the purchase of such pairs is not based on practicality, but mostly on the concept behind them.