Ernesto Yerena Montejano: Artistic Voice for Social Change

Ernesto Yerena Montejano, also known by his studio name Hecho Con Ganas, is a prominent figure whose work has created significant ripples in street pop art and graffiti artwork. Born on November 17, 1981, in El Centro, California, a town that borders Mexicali, BC, MX, Montejano's cross-national upbringing has deeply influenced his art practice. His works reflect his observations and interactions between the Mexican communities on both sides of the U.S.-Mexico border. Montejano's identity as a Mexican-American artist and his commitment to social change drive his bold designs and powerful messages. His art is a fusion of cultural symbols and modern-day commentary, often highlighting the struggles and experiences of Chicano and indigenous peoples. He is recognized for his visually striking artwork and activism, which is deeply rooted in his identity and personal experiences​​​.

Activism Through Art: The Hecho Con Ganas Initiative

In 2008, Montejano embarked on an endeavor that would define much of his career: the Hecho Con Ganas publishing project. This initiative aimed to create politically and socially conscious images produced as limited edition silkscreen prints. The project is a testament to his ability to translate complex social and political messages into visual art that resonates with a diverse audience. His activism was further exemplified by his role as the founder and curator of the Alto Arizona Art campaign in 2010,. As a founding member of the, We Are Human campaign, both of which aim to promote social justice through artistic expression. The artwork produced under the Hecho Con Ganas label is characterized by its vibrant use of color and geometric shapes, a style inspired by California's psychedelic art movement and Montejano's cultural heritage. His graphic design practice is not merely about creating aesthetically pleasing images; it's about bringing attention to the issues faced by Indigenous and Brown communities, using art as a tool for advocacy, and bringing about societal change​.

The Cultural Tapestry of Montejano's Artwork

Ernesto Yerena Montejano's work is a cultural tapestry that weaves together the narratives of those who are often marginalized. By infusing his artwork with culturally significant and politically charged symbols, he offers commentary on identity, struggle, and resilience. His pieces often serve as a visual form of resistance and empowerment, capturing the essence of street pop art and graffiti as mediums for voicing dissent and rallying communities. Montejano's artistry goes beyond the canvas; it embodies the voice of the voiceless. Through Hecho Con Ganas, he challenges viewers to confront social injustices and recognize the power of community and collective action. His works are displayed on gallery walls and in the streets, where they become part of the urban landscape, accessible to all and sundry. In the world of street pop art and graffiti, Ernesto Yerena Montejano stands out as an artist who captures the zeitgeist of our times and shapes it. His dedication to blending artistic practice with social activism makes his work a powerful instrument for change, a beacon of hope and strength for communities fighting for their rights and identity. Through his art, Montejano continues to inspire and provoke, making him one of his generation's most significant street pop artists.