Simone Legno is an Italian artist, graphic designer, and illustrator, best known for creating the popular brand and character universe "tokidoki." Born in Rome, Italy, in 1977, Legno developed an interest in drawing and design from a young age. He studied at the European Institute of Design in Rome, where he received his degree in Graphic Design and Communication. Legno founded tokidoki in 2003, and it quickly became an internationally recognized brand. The brand's name, "tokidoki," means "sometimes" in Japanese, which Legno chose to represent the ephemeral nature of life and the hope that something magical can happen at any moment. The brand features a unique blend of Japanese and Western cultural influences, combining cute characters with edgy, street-style elements. The tokidoki universe includes a diverse cast of characters, such as Donutella, Unicorno, and the Cactus Friends, which can be found on a wide range of products, including apparel, accessories, and toys. Legno's distinctive and colorful art style has also led to collaborations with major brands like Marvel, Hello Kitty, and Sephora. Today, Simone Legno remains an influential figure in the world of contemporary art and design. His work continues to inspire fans and fellow artists alike, as he consistently pushes the boundaries of his craft and explores new creative avenues.