Artwork Description
Decycled Coach Limited Edition Hand-Embellished HPM Archival Pigment Prints with Collage, Aerosol, Pencil, and Varnish Embellishments on Fine Art Paper by Denial Graffiti Street Artist Modern Pop Art.
2021 Signed Limited Edition Numbered & Custom Framed Archival Pigment Print with Collage, Aerosol, Pencil, and Varnish Embellishments Size: 17.8125 x 23.75 Inches Release: December 09, 2021 Run of: 4
Denial’s Decycled Coach: Pharmaceutical Luxury and Brand Disruption in Street Pop Art
Denial’s Decycled Coach is a mixed-media archival pigment print that merges collage, aerosol, pencil, and varnish techniques into a hand-embellished visual attack on luxury branding. Released in 2021 as an extremely limited edition of only 4, each print is signed, numbered, and custom framed, measuring 17.8125 by 23.75 inches. At the center of the composition lies a stylized capsule—rendered in clean, glossy layers—branded with the Coach logo. Its form is both pharmaceutical and sculptural, set against a fragmented background of splattered paint, screenprint halftones, and broken gradients that suggest movement, chaos, and intentional vandalism. The pill, labeled 100MG, serves as a pointed metaphor. It reframes luxury as medication, treating identity, insecurity, and social status as symptoms to be relieved by consumption. This is not a critique from the outside; it is a surgical strike from within. Denial borrows from the brand’s own aesthetic language—its serifed typeface, equestrian motif, and minimal labeling—then disrupts it with gestures that belong to graffiti: sprayed arcs, color streaks, intentional imperfections. The capsule becomes a fetish object, reduced to something digestible, addictive, and ultimately disposable.
Corporate Logos as Emotional Currency
Denial’s recurring use of logos in his work is not about parody; it is about exposure. In Decycled Coach, the brand’s heritage and refinement are stripped of context and placed into an environment of instability. The work becomes an autopsy of commercial trust. Coach, like many fashion houses, trades on nostalgia, elegance, and aspirational identity. By embedding it within the shape of a pill, Denial questions what it means when a logo provides emotional relief. The suggestion is not subtle—brands function like medicine, numbing pain and offering belonging in exchange for loyalty. The background’s visual noise reinforces this dissonance. Torn patterns and abrupt texture shifts interrupt the central figure, refusing to let the viewer settle into comfort. A traditional ornate gold frame surrounds the chaos, an ironic nod to classical portraiture. It presents the artwork as something precious, even regal, despite its abrasive content. This friction between polish and resistance defines much of Denial’s work in Street Pop Art & Graffiti Artwork.
Material Hybridity and Street-Informed Technique
What makes Decycled Coach stand out is its physicality. Unlike digitally composed editions, this hand-embellished multiple incorporates real layers of texture through collage and varnish. Each print becomes a hybrid between printmaking and painting. The surface is manipulated with street-level tools—spray paint and pencil—suggesting the rapid, instinctual mark-making of graffiti writers. Yet the pill shape remains controlled and pristine, emphasizing the clash between authority and rebellion, product and protest. Denial, whose real name is Daniel Bombardier, continues to expand the vocabulary of Street Pop Art by interrogating how capitalist culture manufactures meaning. His art exists not just in critique, but in confrontation. Decycled Coach exemplifies this through its fearless dismantling of visual systems. The framed artwork becomes a mirror to modern consumer logic, where even rebellion can be bought, and where the cure to identity confusion is offered in branded, digestible doses.
