Artwork Description
Who Fried Roger Rabbit? Seroquel Blotter Paper Archival Print by Ben Frost Limited Edition Fine Art Archival Pigment Print Art on Perforated Blotter Paper.
2025 Signed & Numbered Limited Edition of TBD Archival Pigment Print on Perforated Blotter Paper Size: 7.5 x 7.5 Inches Release: April 19, 2025 Limited blotter editions are hand-perforated by Zane Kesey.
Cartoon Madness Meets Pharmaceutical Culture
Who Fried Roger Rabbit? Seroquel Blotter Paper Print by Ben Frost reimagines the iconic animated character Roger Rabbit within the framework of modern pharmaceutical branding. Released as part of Frost’s 2025 collection, this 7.5 x 7.5 inch limited edition archival pigment print on perforated blotter paper explores the collision of pop culture and medication packaging with satirical precision. Featuring the animated character smiling manically beside a Seroquel XR layout, the print is hand-perforated by Zane Kesey and produced in a signed and numbered edition. This work critiques how society normalizes mental health struggles through branding and questions how animation, nostalgia, and pharmaceuticals can coexist in a single visual message.
Satirical Branding and Medicinal Irony
Frost fuses Roger Rabbit’s over-the-top personality with Seroquel, a medication used to treat mood disorders, to amplify the surreal effects of overstimulation and sedation. By transforming the clinical appearance of a pharmaceutical box into a playful, chaotic canvas for a cartoon figure, Frost blurs the line between treatment and escapism. His use of quetiapine packaging language is precise, including dosage information and warnings, yet subverted by Roger Rabbit’s erratic demeanor. The underlying message reflects on how medication is commercialized in a culture that commodifies both mental illness and childhood nostalgia.
Material Subversion in Blotter Format
The blotter paper format is integral to the conceptual thrust of the piece. Traditionally associated with LSD distribution, blotter prints evoke a psychedelic lineage and hint at an altered perception of reality. By placing a cartoon character on a faux-medication backdrop, Frost disrupts the expectation of serious pharmaceutical design with absurdity. The perforation physically fragments the image, echoing the fragmentation of consciousness and emotion in both medicated and animated experiences. This format enables the artwork to comment simultaneously on drug culture, entertainment media, and mental health marketing.
Ben Frost’s Visual Provocation
Australian artist Ben Frost has made a name for himself by appropriating advertising, pharmaceutical logos, and mass-market cartoons into biting social commentary. His Street Pop Art & Graffiti Artwork unpacks consumer psychology through bold color, recognizable imagery, and pointed juxtapositions. Who Fried Roger Rabbit? is a standout example of this method—merging the aesthetics of childhood with the clinical detachment of adult medicalization. Frost confronts viewers with contradictions they may overlook in daily life, drawing humor and tension from the unsettling marriage of cartoon madness and prescribed stability. It’s not just visual stimulation—it’s a question wrapped in a package we’re told to trust.
